I’m great at repurposing cultural trends and human truths to shape creative strategy, a bit like how I repurposed Phil Dunphy’s running gag in Modern Family to describe my love for dad jokes.

I’m prone to falling down internet rabbit holes, which also happens to be the secret behind my research skills. I dig deep to find insights that make my work stand out. When I’m not lost in a rabbit hole, I’m watching sitcoms, or reading a murder mystery.