IMPOSSIBLE FOODS
95% of Americans eat meat. Impossible Foods wants to convince meat eaters to work more plant based meat into their diet. We were asked to create a physical retail concept for Impossible Foods that helps the brand with it’s goals.
Truth : If consumers care about animals, they are less likely to eat them
INSIGHT : THE BEST WAY TO GET PEOPLE TO CARE ABOUT ANIMALS IS TO INTERACT WITH THEM
STRATEGY
Introduce a location where consumers can interact with animals to develop a new perspective
SOLUTION
Don’t eat, meet.
Creative campaign
Team
Chen Li (Art Director)
Samyuktha Shankar (Strategist)
Sophie Reinhardt (Creative Brand Manager)
my role
Creative briefing
Research
Creative Strategy
Insight generation